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The Four (Emotional) Quadrants of Operant Conditioning

After a huge and positive response to this infographic I will definitely be making more like these. 🙂

Emotional Quadrants

“Thank you Fed Up Fred for a lovely clear illustration, now send it to Countryfile.”


“This is such a good graphic! The problem is people tend to think “positive = good” and “negative = bad” – not “positive = applied” and “negative = removed”. Very very good of you to make this graphic – I think it’ll clear up a lot for people.”


“This is excellent…best illustration I’ve seen. Can we share it and reproduce it in teaching, please? With full honours, of course!”


“Perfect illustrations as always! They explain it so well in an easy way.”


“Great Job! I love your illustrations.”


“Are we allowed to print it out and put it up at the yard?”


“Thank you that is really well displayed – can I use it in one of my presentations or is it copyrighted?”


“This needs to be on a t-shirt”


“This is seriously like a revision poster for one of my animal behaviour modules.”


“Fantastic!! I want this as a poster, so we can hang it in every barn and riding centre. Fed Up Fred; Can you please open an online store ?”